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Fishy Business
Fishy Business Poster
Role: Producer, UI Designer
Duration: September 2025 – December 2025
Team size: 7
Genre: Tower Defense, Mobile
Engine: Unreal Engine

Fishy Business is a 2D Tower Defense mobile game, set to release in December 2025. Catch fish in the water and sell them to grow your fisherman business and save your people! I was the Producer of this project and I also worked on UI design and implementation.

Project Management & Documentation

As Producer, I led a team of seven, scheduling meetings and delegating tasks on a weekly basis. I organized a development timeline that ensured each team member knew what to work on at all times, strengthening overall production. I was also heavily involved in handling the documentation for the game, including the GDD, ASG, Product Backlog, team contracts, and more. Strong communication and team collaboration was crucial to ensure that all standards are set from the get-go and deadlines are met successfully. Here are my contributions as Producer.

Development Timeline Screenshot for GDD + ASG

Product Backlog Screenshots


User Interface (UI) Design

As UI Designer, I implemented all UI elements in game, providing the player with ease of navigation. Since this is a mobile game, I needed to make sure all elements fit correctly on a phone screen as well as implementing touch functionality. I utilized a series of widget blueprints and a bit of code in order to accomplish the intended goals for this project, and I think it turned out pretty good! Here are my contributions as UI Designer.

Main Menu

Main Menu

Button layouts for Start, Settings, Shop, and Quit.

Settings Menu

Settings Menu

Options to change certain audio settings in game.

Shop Menu

Shop Menu

Buy optional cosmetics with in-game currency.

Level Select

Level Select

Select which level you want to play once you start the game.

In-Game HUD

In-Game HUD

On the left, displays wave count and lives remaining. On the right, displays each selectable fisherman with their value, amount of fish caught, option to sell fish, and amount of money the player currently has.

Upgrade Menu

Upgrade Menu

When a fisherman is selected, displays three different upgrades to choose from, depending on the fisherman type.

Pause Menu

Pause Menu

Sets the game paused and gives options to Resume, view Settings, or Quit to Main Menu.

Game Over

Game Over

Ends the game and gives options to Continue, Play Again, or Return to Main Menu.


Reflection

Throughout development of Fishy Business, I'd say I've learned a great amount on project management, UI design and how to make a mobile game. I've learned the importance of team communication and meetings, how rewarding the results can be when properly sticking to schedules and deadlines, and overall aspects of the multiple responsibilities a producer needs to juggle during production. In terms of UI design, I've learned to adjust my PC minded brain to fit for mobile users, changing my workflow in the process.