Fishy Business Project - Alexander Lynn

Overview

Fishy Business

Fishy Business is a 2D Tower Defense mobile game, set to release in December 2025. Catch fish in the water and sell them to grow your fisherman business and save your people! I was the Producer of this project and I also worked on UI design and implementation.

Play on itch.io

Fishy Business Trailer

Project Management

Project Management & Documentation

As Producer, I led a team of seven, scheduling meetings and delegating tasks on a weekly basis. I organized a development timeline that ensured each team member knew what to work on at all times, strengthening overall production. I was also heavily involved in handling the documentation for the game, including the GDD, ASG, Product Backlog, team contracts, and more. Strong communication and team collaboration was crucial to ensure that all standards are set from the get-go and deadlines are met successfully.

UI/UX Design

User Interface Design

As UI/UX Designer, I implemented all UI elements in game, providing the player with ease of navigation. Since this is a mobile game, I needed to make sure all elements fit correctly on a phone screen as well as implementing touch functionality. I utilized a series of widget blueprints and a bit of code in order to accomplish the intended goals for this project. Here are my contributions as UI Designer.

Main Menu: Button layouts for Start, Settings, Shop, and Quit.
Settings Menu: Options to change certain audio settings in game.
Shop Menu: Buy optional cosmetics with in-game currency.
Level Select: Select which level you want to play once you start the game.
In-Game HUD: Displays wave count, lives, fisherman stats, sell actions, and money.
Upgrade Menu: Shows three upgrade paths depending on fisherman type.
Pause Menu: Resume, view Settings, or Quit to Main Menu.
Game Over: Continue, Play Again, or Return to Main Menu.

Main Menu

Settings Menu

Shop Menu

Level Select

In-Game HUD

Upgrade Menu

Pause Menu

Game Over

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Reflection

Throughout development of Fishy Business, I'd say I've learned a great amount on project management, UI design, and how to make a mobile game. I've learned the importance of team communication and meetings, how rewarding the results can be when properly sticking to schedules and deadlines, and overall aspects of the multiple responsibilities a producer needs to juggle during production. In terms of UI design, I've learned to adjust my PC minded workflow to fit mobile users.